The Power of Logo Design – “A Logo Design Speaks a Million Words”
Logos and design have undoubtedly gone beyond where they were initially meant to be. While conducting a recent study on logo design and the meaning it holds for entrepreneurs, I found out the correct logic behind logos and design. The research showed that logos are the main thing for entrepreneurs and businesses having an equal significance as their products or services. This clearly suggests that brand identity is not all about company names, products and / or services, a logo design enjoys being the benchmark of corporate identity on a par.
This extraordinary significance of a logo design makes logos and trademarks capable of creating hype on their own. Imagine what a logo can do without the help of massive advertising campaigns and conventional marketing gimmicks! A company logo displayed on a proper note in the proper places can still speak words that a complete advertising campaign might just be able to.
Further progress in the research study revealed more astounding facts about logos and design. Instead of the real products or services, the brand mark (logo design) makes the brand known in the market. So this is indeed very true that “A Logo Design Speaks a Million Words”. Brand marks are now becoming the actual identity of a company in comparison with their products and services and in some places, even their names.
Beginning its journey as a mere symbol associated with something greater in character and meaning, a logo design has now transcended into becoming the main identity in itself. It is fascinating to know that logo designs now have a discerning edge over actual brands / products in fact it was found in many cases that “A Logo Is the Brand Itself” and the company name has turned out to be a secondary affair.
It has been noted that logos have not only influenced the commercial market and consumerism but also communities and cultures even ways of life. Seeing this flabbergasting performance of the logo on its own, I wonder if one day in the future world of logos and design, each and every one of us will have their very personal signature logo design.
End Note: The contents are the view points of the author and questions/responses are MORE than welcome.